Results-Driven Marketing Professional Specialized in Field Marketing & Demand Generation

With over 15 years of expertise, I bring a deep understanding of marketing funnels both as an individual contributor and as a manager. My proven track record includes boosting revenue through multi-touch demand generation campaigns, incorporating field marketing strategies that drive both net new pipeline and progression of existing opportunities across the buyer's journey.

About me

Skills

Lead Generation

Crafting and executing integrated marketing campaigns to boost awareness, demand, and pipeline growth with measurable outcomes.

Digital Marketing

Leveraging a combination of SEO strategies to enhance organic traffic and paid advertising tactics to capture and convert leads effectively.

Event Marketing

Incorporating field marketing strategies to complement broader campaign initiatives to create and capture demand across the entire funnel.

Partner Marketing

Cultivating strategic partnerships to amplify brand reach and drive mutual acquisition goals through referral programs, affiliate marketing and other co-marketing initiatives with partners.

Project Management

Aligning resources, goals and roadmaps to deliver successful project outcomes with a proactive approach and keen eye for detail, ensuring projects stay on track and within budget.

Marketing Automation

Utilizing data and marketing automation tools to streamline processes and enhance effectiveness in campaign execution, lead nurturing, and engagement.

September 2022 - April 2024

Working as a Marketing Manager with a high focus on Demand Generation in the B2B SaaS realm. Drove significant growth, creating and executing multi-channel integrated marketing campaigns and results-driven strategies that drove awareness, demand and pipeline.

October 2021 - August 2022

Working as a Partner Marketing Manager for a B2B SaaS company. Responsible for the strategy and implementation of co-marketing initiatives with integration and channel partners (owned events, partner-sponsored events, 3rd party events, webinars) to drive mutual acquisition goals.

February 2019 - August 2022

Working as a Freelance Marketing Consultant, providing a wide range of marketing services to clients of different backgrounds: event coordination, SEO, website development, social media marketing, paid advertising, content marketing, etc.

January 2020 - January 2022

Working as a Digital Marketing Specialist at a nonprofit community foundation in Texas. Responsible for all marketing initiatives that drove awareness and brought qualified traffic interested in opening grants, scholarships and nonprofit training classes.

February 2019 - July 2019

Working as a Marketing Specialist at a real estate company. In charge of initiatives such as managing end-to-end corporate-owned events, social media marketing, website optimization, public relations and content marketing.

Other relevant experience

With over 15 years of experience with a strong focus in B2B Marketing I've navigated through diverse industries. My expertise spans various sectors, allowing me to adapt strategies effectively to different market landscapes and business objectives.

View work experience

Peer Feedback

"Fabi's knowledge is unsurpassed and she always meets deadlines with ease. She is honest and I value what Fabi brings to the table!"

Greg Clutters

Immediate Supervisor at Simply

Vegas Real Estate

"Everything is FANTASTIC. Fabi, you do such GOOD WORK. And yes, I am RAISING my voice."

Rebecca Helterbrand

Team Leader at San Antonio Area Foundation

"Fabi, you work was great. I think you have exceeded my expectations. You rock! Great job as usual."

Dorian Williams

Co-worker at San Antonio Area Foundation

Fabi Rocha